Put your brand where South Africa shops for drinks.
Liquor.co.za is where the choice gets made: wine, whisky, beer and spirits on the shelf, and a basket already open. Our retail-media placements put your brand in front of that choice at the exact moment it's made, from the homepage to the product shelf to the checkout.
Measured audience, targetable shelf
In July 2026, 346 people checked out on Liquor.co.za: 365 orders worth R625,146.
Placements & inventory
19 placements you can book today, from full-page takeovers to in-grid sponsored listings, and 6 more we are building next.
Homepage Co-Brand Takeover
A full-width band carrying your lockup, your message and your hero bottle, linking straight to your range.
Labelled “Featured Partner” on every impression.
Homepage Hero Presenter
Your brand presents the hero itself, the first thing every visitor sees.
Labelled “Featured Partner” on every impression.
Always-On Brand Band + Landing Page
A permanent homepage band plus a bespoke, shoppable landing page for your full portfolio. Built and live for Heineken.
Labelled “Featured Partner” on every impression.
Category Brand Takeover
Own the banner on a category (Whisky, Wine, Bubbles, Beer & Cider and more), or buy a single shelf like Gin. A category buy covers its sub-categories.
Labelled “Featured Partner” on every impression.
Enhanced Brand Page
Every brand we stock already has a page. The enhanced tier turns yours into a branded destination: takeover header with your lockup and creative, a range ladder from entry to top, an occasion strip, and your full portfolio in one shoppable grid.
Labelled “Featured Partner + Advertisement” on every impression.
Occasion Page Sponsorship
Own a whole occasion destination (Braai, Game Day, Celebration, Date Night, Gifting) the way Heineken owns its always-on page.
Labelled “Featured Partner” on every impression.
Deals Rail Sponsorship
Own the lead position in this week's best deals: tile one of five, held across all three tabs of the rail.
Labelled “Sponsored” on every impression.
Partner Picks Rail
A dedicated rail of partner products, labelled as advertising throughout.
Labelled “Advertisement” on every impression.
Occasion Sponsorship
Present a Shop-by-Occasion edit: Braai, Celebration, Game Day, Gifting. Your lockup presents the edit you buy, one advertiser per occasion.
Labelled “Presented by our partners” on every impression.
Listing Promo Panel
A paid panel between the takeover and the grid, carrying a single featured product.
Labelled “Featured Partner” on every impression.
Build-a-Case Partner
Anchor a curated mixed case and the complete-your-case cross-sell. Two paid positions on Build a Case: the case your brand fronts, and the labelled slot beside it.
Labelled “Sponsored” on every impression.
Brand Directory Feature
A pinned, labelled feature card at the head of your letter (or of the whole A-Z) on the brand directory.
Labelled “Sponsored” on every impression.
Gift Set Partner
Your bottle inside the ready-to-gift edit, as a labelled sponsored tile.
Labelled “Sponsored” on every impression.
Top Picks Rail
A labelled paid position in the 'Liquor top picks' rail.
Labelled “Sponsored” on every impression.
Journal Sponsorship
A labelled advertisement inside the Journal: your lockup, your bottle and a link to your range, on the index and on every article page.
Labelled “Advertisement” on every impression.
Brand Page Presenter
An entry-level paid strip on your own brand page (lockup, one line, one link) for brands that are not buying the full enhanced tier.
Labelled “Brand partner” on every impression.
Sponsored Product Listings
Your SKU appears as a clearly-labelled sponsored tile in search results, category grids and the deals rail: at the top of the shelf, in the grid itself rather than beside it.
Labelled “Sponsored” on every impression.
PDP Cross-Sell Unit
A sponsored 'pairs well with' rail on the product page: the mixer beside the spirit, the glassware beside the whisky.
Labelled “Sponsored” on every impression.
Brand Page Conquest Rail
A labelled paid position at the head of the 'More in <category>' rail that runs at the foot of a brand page.
Labelled “Sponsored” on every impression.
The Vault Presenter
Present the rare, allocated and collectible room: the page where scarce and allocated bottles sit, and the right place for a prestige expression.
Seasonal Roadblock
A dated, multi-surface buy (homepage, the matching category and the occasion page) for Black Friday, the festive season or a long weekend.
Email & Cellar Club Feature
A sponsored block in the newsletter and member emails, for launches and seasonal pushes.
Basket Cross-Sell
A labelled 'goes with what's in your basket' unit in the cart, and a last-call add-on at checkout.
Promoted Search Listing
Buy a keyword. A search that names no sponsor falls back to a neutral house band today. That band is sellable.
Deep-Shelf Sponsored Positions
Additional sponsored positions further down long shelves, beyond the two that exist today.
Rates shown are indicative for this concept and are finalised per campaign; placements marked In development are not built yet. Packages can be bundled. Every sponsored placement is clearly labelled in line with advertising standards.
How brands use the inventory
Illustrative planning scenarios, not campaign history. They show how the placements combine, not what they returned.
"We wanted every whisky shopper to meet the festive pack before they reached the shelf. The category takeover is the only placement that does that."
"Sponsored listings put us in the comparison set at the moment someone is choosing between us and private label."
Let's build your campaign
Tell us your brand and goal and our media team will send a tailored plan and live availability within one business day.
- Tailored package across placements
- Reporting scope agreed before you sign
- Creative built to the storefront's design system